How do you pronounce CHI as in hair product brand?

I bought a CHI flat iron, but when I tell people, I realize I have no idea how to pronounce it! Is it like the Greek letter chi, so like ';KAI,'; or prounounced literally like ';CHEE?'; Silly question I know, but it's bugging me!How do you pronounce CHI as in hair product brand?
It's pronounced like CHEE :)How do you pronounce CHI as in hair product brand?
yup....it's ';chee';
Chee.
It is pronounced ';chee';.